PTT and PPT…Passion Priming & Timing. Use PPT to be successful building new relationships both professional and social.
Rhetoric aims to study techniques used to inform, persuade, or motivate an audience in a given situation. Pistis, i.e., trust is the core of communications, the fabric of human coexistence.
The three pillars of the speech are Ethos, logos, and pathos. But all the scientific terms are just a way to elaborate the process of moving a single person or an audience. The main objective is to build trust in order to move "words to action".
Instead of using rhetorical terms, communicators have rephrased it to the acronym AIDA, Attention-Interest-Desire-Action. It makes it more applicable to commercials and easy to use if you haven't studied rhetoric, the proofs, pillars, arrangements, and disposition.
In order to make it more applicable and easier to understand when you build rapport in a professional or private relationship, I am using the pillar Passion Priming & Timing. By using PPT, it is easier to combine the contemporary communication perspectives from Professor Daniel Kahneman as well as Professor Robert Cialdini and the author Daniel Pink, and still keep the core of rhetoric.
So keep it simple, press the "PPT-key":
Passion – Everybody wants passion in a relationship. And back to the old Greeks and Aristotle, one of the pillars is pathos. And in some societies, political speeches are still very passionate, e.g., United States. And passion is important in any relationship. You need passion, and also the contrasts of pleasure and pain, voluptatem et dolorem. A relationship without passion will seldom be more than an agreement or an arrangement. To master your relationship, first master yourself.
Priming – It is a phenomenon in which exposure to a stimulus affects how a person responds to a subsequent related stimulus. It is an unconscious way our memory works when we are identifying a word, a scent, or something else at hand. You can prime yourself or others positively or negatively. A way to master yourself. If you dress in your favorite suit and listen to your favorite music before a Tinder date, you are likely to feel more self-confident. If a tentative employee is offered a hot cup of coffee before the interview and time to calm down, the interviewee is more likely to be positive and feel comfortable. The heat affects the blood vessels which make the person relaxed.
Timing – But still, if the interviewee does not have the basic needs fulfilled, the interview will never be relaxed and efficient. And Maslow's hierarchy of needs then. A skilled communicator knows the physiological and safety needs to be met before the interviewee can focus on the interview. Timing is actually everything, not only the perspective of Maslow but also life cycle and day cycle. As a colleague once said:
Every person is likely to get recruited, to become a spy, at a given situation, a given time, it is all about timing. No man is an island